Barcelona will use an unique set including the logo design from Catalan pop star Rosalia’s “MOTOMAMI” album for Sunday’s LaLiga Clasico versus Genuine Madrid at Camp Nou.
The iconography will appear on the front of the jersey, changing the typical Spotify sponsor branding, and will likewise be used by the club’s females’s group when they host Madrid in Liga F a week in the future March 25.
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The promotion stunt becomes part of Barca’s sponsorship handle Spotify and marks the 1 year anniversary of the album and Rosalia’s success on the music streaming service.
Rosalia, who was born in San Cugat, thirty minutes north of Barcelona, was the most-streamed Spanish artist on the planet on Spotify in 2022. Tracks from the album “MOTOMAMI” have actually been streamed over 1.8 billion times.
Barca revealed Spotify as their concept partner in March in 2015 when, in addition to t-shirt sponsorship, the club likewise offered the identifying rights to their Camp Nou arena to the Swedish business.
This will be the 2nd time Barca’s t-shirt has actually been utilized to promote an artist as part of the contract. For the league Clasico at the Santiago Bernabeu in October, they changed the Spotify logo design with Canadian rap artist and vocalist Drake’s symbol
Fans of both Barca and Rosalia will even have the ability to get their hands on the one-off t-shirt– although they will require to dip into their pockets to do so. Barca have actually revealed that 1,899 t-shirts– a nod to the year the club was established– will be cost EUR399 ($ 420) and an extra 22 restricted edition jerseys will be on sale for EUR1,999.99 ($ 2,114.)
It is not the very first time home entertainment and football have actually come together in the name of promo. In the early 2000s, Atletico Madrid utilized their t-shirts to promote a series of films. As part of an arrangement with Columbia Pictures, Atletico consisted of branding for movies such as “Spider-Man 2,” “Homeowner Evil,” “Drawback,” “White Chicks” and “Bad Boys 2” to name a few.
More just recently, The Rolling Stones introduced their own line of unique Paris Saint-Germain product, that includes football t-shirts along with strange offerings such as tennis shoes, moped helmets and skateboards.
Bob Marley has actually likewise beautified numerous packages with both Dutch giants Ajax and Northern Irish side Bohemians launching homages to the Jamaican reggae legend in the previous couple of years.